Consistency & Wealth-Building in Network Marketing: Lessons from Brian Carruthers

When you think about longevity and consistency in network marketing, one name stands out: Brian Carruthers.

I caught up with Brian at the ANMP, and I’ve got mad respect for this guy. He’s been in the profession for over 30 years — with almost 27 of those years in the same company. And here’s the kicker: even after three decades of success, he’s still personally recruiting.

In fact, just the other night while leaving a cigar bar, Brian recruited the greeter at the front door. That’s how relentless and consistent he is.

Consistency Is King

Most people in network marketing slow down or check out after hitting a certain level of success. Not Brian. He knows that staying in production and always recruiting is the lifeblood of long-term success.

His philosophy is simple: never stop building.

A Savvy Investor Mindset

Here’s something most people don’t know: Brian has made more from his investments than from his (already massive) network marketing career earnings.

And that’s saying something.

Too many network marketers are loose with their money, blowing through commissions as fast as they come in. Brian takes a different approach — thinking long-term, building wealth, and making his money work for him.

That’s a lesson every network marketer should take to heart: use your business to fund your lifestyle, but more importantly, to build lasting wealth.

Exit Interviews — His 6th Book

We also dove into his latest book, Exit Interviews. Brian sat down with hundreds of people who left the profession to uncover common themes — not just to understand why they left, but to figure out what leaders can do to help more people stay engaged and move forward.

It’s an eye-opening read and a must-have for anyone serious about building strong, lasting teams.
You can pick it up at BrianCarruthers.com under the STORE tab (or grab the bundle we discussed).

The Big Takeaway

Brian Carruthers is proof of what it takes to win big in this profession:

• Relentless consistency

• Smart wealth-building habits

• A genuine commitment to leading from the front

If you want an example of how to do it right — not just for a season, but for a lifetime — Brian is the guy to watch.