The Cost of Entry Is Low — And That’s the Problem in Network Marketing
The Cost of Entry Is Low — And That’s the Problem in Network Marketing
One of the biggest advantages in our profession is also one of its biggest problems.
The low cost of entry in network marketing makes it incredibly easy for people to join — regardless of background, income, or experience. On the surface, that’s a great thing. It opens the doors of entrepreneurship to virtually anyone.
But there’s a downside that too many people avoid talking about.
Because it’s so easy to get in, most people never take it seriously. They treat their business like a $99 hobby — and then wonder why they’re not getting $10,000 results.
When There’s No Skin in the Game
Here’s the truth: when something costs very little, it’s valued very little.
People come in with zero real investment — and then wonder why they quit as fast as they started.
They show up when they feel like it.
They dabble.
They skip training.
They disappear when it gets tough.
And then they claim “this doesn’t work.”
No. You didn’t work.
If someone invested $500,000 into a franchise, do you think they’d skip meetings or take weekends off to “get their head straight”?
Absolutely not. They’d be all-in, because they’d have too much to lose.
Network Marketing Can Change Your Life — If You Treat It Like a Business
This profession can provide real income, real freedom, and real opportunity — but only if you treat it like a business, not a side hobby.
The easier it is to get in, the easier it is to get out. That’s why turnover is so high.
People don’t fail because they’re not capable — they fail because they never made the mental decision to go all-in.
You don’t need to invest hundreds of thousands to win here, but you do need to act like you did.
If You’re In, Go All the Way In
Treat your $99 buy-in like a $99,000 investment.
Study like your future depends on it.
Work like you’ve got something to prove.
Commit like quitting isn’t an option.
The people who win in this business don’t dabble — they decide.
The Bottom Line
Network marketing isn’t flawed.
People’s approach to it often is.
If you’re ready to take your business seriously and master what to say, how to connect, and how to move people forward — the Little Black Book of Scripts 2.0 will give you the words, structure, and confidence to win.
