The Godfather of Attraction Marketing: A Conversation with Mike Dillard

When I think about pioneers in our profession, one name that always comes to mind is Mike Dillard.

I’ve known Mike for over 20 years. Back in the day, he was even in my downline in a company I represented. What’s always struck me about Mike is his natural introversion. Picking up the phone and chasing people was never something he wanted to do—he knew he needed to find another way.

So, he went looking.

Mike dove headfirst into learning from legends like Dan Kennedy, one of the greatest direct-response marketers of all time. He started experimenting with Google AdWords before most people even knew what it was. He was building capture pages, testing funnels, and creating leverage online when the rest of the industry was still stuck in hotel meetings and three-way calls.

That path led him to create Magnetic Sponsoring—one of the most legendary organizations in the history of online marketing. The ripple effect of that movement is still felt today.

The Birth of Attraction Marketing

The term “attraction marketing” is everywhere now, but Mike Dillard is the one who originated it. He’s widely referred to as “The Godfather of Attraction Marketing”—and for good reason.

He was the first person to successfully build a network marketing business entirely online. At the time, this was seen as a threat to traditionalists who believed there was only one way to build: hotel meetings, living rooms, and cold calls.
But Mike proved you could attract prospects to you instead of chasing them down—and that changed everything.

Our Conversation

In our conversation, Mike and I covered a wide range of topics:

• His entrepreneurial journey and the early days of building online.

• The resistance he faced as a disruptor in the network marketing profession.

• The principles that helped him turn ideas into a global movement.

Mike’s story is proof that you don’t have to fit the mold to make an impact. If you’ve ever wondered where attraction marketing started—or how one introverted entrepreneur rewrote the rules of success—you’re going to love this conversation.