The Truth About the Direct Selling Association: What Every Network Marketer Needs to Know

Most network marketers have no idea what the Direct Selling Association (DSA) actually does or why it matters. That changes today.

I had the opportunity to sit down with Dave Grimaldi, the CEO of the DSA, and let me tell you — this is a conversation you can’t afford to miss if you’re in this profession.

What the DSA Is and Why It Matters

The DSA exists to protect and advance the direct selling channel.

While you’re out building your business, enrolling customers, and growing your team, there are people in Washington and state capitols who would love nothing more than to regulate us out of existence.

The DSA is the organization fighting on your behalf to make sure that doesn’t happen.

What We Covered in This Conversation

In this interview, we dig into:

• What the DSA actually does — and why your business couldn’t survive without them

• The biggest threats facing direct selling right now that you need to be aware of

• How the FTC and regulators are looking at our profession and what you should and shouldn’t be saying online

• What the future of direct selling looks like as AI, social media, and the gig economy shift everything

• Why you should be proud of this profession despite the critics and the haters

Why This Matters for Every Network Marketer

Dave doesn’t sugarcoat it. He lays out the reality — both the opportunities and the risks — and shows exactly what’s being done to protect your right to build your business.

This is one of the most important conversations I’ve ever shared on my platform.

If you’re serious about building a long-term business in network marketing, you owe it to yourself to understand what’s really happening behind the curtain.